Article: Your Website is No Longer Your Most Strategic Marketing Asset.
Click the image to read the full article on Multifamily Insiders.
Google My Business (GMB) is upstaging your community website. This spells trouble for a few reasons:
You’ve invested (and continue to invest) time and money in your website.
Users form first impressions based on your GMB profile, then decide whether to visit your website.
You depend on your website to generate leads and leases.
So, what’s going on? Read the whole article on Multifamily Insiders here.