Guide: Are you Prepared For The Next Generation Renter?

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Understanding the makeup up your audience directly affects your branding and marketing decisions. Demographic data is essential to identifying the right channels to reach and engage your prospective target audience, or not.

When it comes to the next generation of renter (Gen Z), apartment marketing leaders cannot ignore the sheer size or buying power of this segment. Not surprisingly, in a recent study by RentGrow, Gen Z and Millennial renters represented 72 percent of the share of rental applications. Read the guide here.